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Management is not a dirty word.

A good CEO should be a great manager as well as a great leader; you have the capacity to be both.

But have you been seduced into believing that leadership is more important than management?

Nick Forrest is the author of How Dare You Manage? Seven Principles to Close the CEO Skill Gap, a forthright and revealing book about the seven practices that every senior executive needs to become successful.
In HDYM, Nick captures the essence of the Craft of Management and its significance to aspiring, new and veteran CEOs.
And yes, management matters more than leadership.
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