The Blog

Principle # 1: Create Your Strategy

Obvious as it may sound CEO’s must create a strategy that frames the work of the organization and provides context for all the work of managers and employees.

We often find that the company strategy is not uniformly understood or accepted by the executive team. This disconnect prevents significant numbers of employees from understanding and committing to the strategy.

In How Dare You Manage you will learn:

  • Why strategy is the cornerstone of everything a CEO does
  • The opportunity provided by a clear Vision and Missions statement
  • The requirement of an executive team that can create and support the thinking required to build a company strategy and then unpack it, explain it and manage their employees to get the work done
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